09/29/2021

Digital Content Council allocates SAR 4.2 billion to support creators and develop promising markets

Saudi Arabia’s Cabinet today approved the establishment of the Digital Content Council to boost the digital content market, enhancing its contribution to the domestic product and providing quality jobs. The council will allocate 36 initiatives with support amounting to SAR 4.2 billion aimed at developing digital content, and will focus on expanding the local content share and creating jobs in four main markets: video, audio, electronic games, and digital advertising.

The council's objectives include raising the percentage of revenues retained within the local economy, in addition to developing local talent through training and development programs, as well as improving legislation and regulations to stimulate the digital content market’s growth.

The council seeks to regulate and activate the digital content market in the Kingdom in three tracks. The first one is to facilitate the participation of the private sector and entrepreneurs in the market through rules, regulations and intellectual property rights. The second is to create integrated governance that spurs expansion and growth and encourages innovation, in addition to stimulating the digital content market and attracting investments. Finally, the development of digital content infrastructure.

The Ministry of Communications and Information Technology explained that the Digital Content Council was formed in partnership with several government agencies, led by the Ministry of Information, the Ministry of Culture, the Ministry of Commerce, the Ministry of Investment, the Communications and Information Technology Commission, the General Commission for Audiovisual Media, and the Saudi Authority for Intellectual Property. The council will highlight investment opportunities in the Kingdom and spur entrepreneurship, encouraging entrepreneurs to invest in the digital content sector.